Historically speaking, design has marked many periods. Only future designers and customers are masters of the future of design. Not to mention the number of new inventions that have emerged. We donвЂ™t know what the design world will be made of tomorrow, we can simply look at the evolution of this field up to today. An Endless story:ДЄt the end of the day, design is a never-ending story. It has since become standard for brands to have multiple versions of a logo, and is now a goal for many to have simplified versions, all the while keeping the characteristics and thus recognition of the overall logo. In addition, logos such as MTV have become big sources of inspiration. From then on, design mixed photography, illustration and CGI (Computer Generated Imagery). It was also the time when Adobe PhotoShop (1990) was born, which completely changed the face of design. Indeed, the world evolved enormously during this period to become more or less the one we know today. The digital age marks a big turning point in the history of design. Finally, Paul Rand published вЂњThoughts on designвЂќ in 1947, which greatly influenced the design industry. Their ambition was to create an artistic ideal, and what a successful mission it was! Three years later, William Addison Dwiggins put his finger on the term вЂњgraphic designвЂќ when describing his role in structuring and managing visuals in books. In 1919, it was Staatliches BauhausвЂ™ turn to open in Germany. The Wiener WerskГ¤tte was one of the organizations that greatly contributed to the birth of design. In 1903 the first graphic design agency in the world opened in Austria. And in 1837, the invention of chromolithography allowed a certain degree of realism in these advertisements. In 1620, the term вЂњcorantoвЂќ (precursor of the newspaper) was used to designate a book that included the very first advertisements. Thus, the first logos are created at the end of the 1400s, where the printing quality reflects the printing quality of the house.

This is when design became more commercial.

The invention of printing in 1439 gave way in Western cultures to mass communication. Then in 1349, we see the first storefronts showing вЂњbarsвЂќ. Typography begins to emerge with medieval calligraphy, and logos through badges. However, we have always known that there was a relationship between man and visual communication since prehistoric times with cave art! Furthermore, we realized the importance of visual representations to express concepts thanks to the first written language: the Sumerian language. Graphic design as we know it today began in 1440 after the invention of printing. Happy reading and donвЂ™t hesitate to let us know what you think of it!Дo you know how we arrived at todayвЂ™s version of what we call вЂњgraphic designвЂќ? And how long it took to get here? Actually, the process that made design what it is today has taken quite a while. For all those who prefer a standard form, here is a transcription of the infographics above.

Banania poster